How We're Resetting into the New Year at OMY! Beauty Suites

Resetting for the New Year at OMY! Beauty Suites

January is not about pressure. It is about resetting with intention.

As independent beauty professionals, we wear a lot of hats. Creative, service provider, marketer, accountant, and sometimes therapist. The new year is a good time to pause, clean things up, and make sure your business is set up to support you instead of constantly pulling from you.

We put together this guide to help you reset in a realistic way. Nothing extreme. Nothing overwhelming. Just solid habits that will make the rest of the year smoother.

Start With the Basics

Before setting big goals, make sure the foundation is solid.

January Reset Checklist

Licenses and compliance

• Confirm your state license is current and displayed properly

• Make sure your suite signage matches your licensed name

• Double check your business license and renewal dates

  TIP: spend an evening planning out your calendar and make sure your reminders are turned on.

Insurance

• Confirm your liability insurance is active for the new year. We recommend calling your insurance and seeing if there is room to negotiate a lower term. Make sure your not OVER paying for terms that do not relate to your profession.

• Update coverage if you added new services or equipment

Finances

• Review last year’s income and expenses. It may take a little time, but it is VERY worth it.

• Download reports from your booking or payment system. This is as easy as 3 clicks in most cases.

• Set money aside for quarterly taxes if applicable (if you do it all at once, then ignore this)

• Separate business and personal finances if you have not already. Make sure any personal expenses were noted and try to balance your accounts.

Policies

• Review your cancellation and no show policy. I

• Adjust pricing if needed, consider how much the cost of your products have increased. Also be sure to notify you clients of the price increase. In some cases, you can include an extra in your service to let your clients feel like they are getting more for their dollar.

• Make sure client forms and waivers are up to date

These are not exciting tasks, but they protect you.

Reset Your Space and Your Systems

Your environment matters more than you think.

Your Suite

• Do a deep clean

• Declutter drawers and cabinets

• Toss expired products

• Restock only what you actually use

Your Digital Space

• Clean up your phone storage

• Organize client photos and content folders

• Update your booking link, bio, and service descriptions

• Cancel subscriptions or apps you are not using

A clean space creates mental clarity.

Set Goals That Actually Make Sense

You do not need ten goals. You need a few clear ones.

The 3 Goal Method

Choose one goal from each category.

Business goal Example: Increase monthly income or raise your average ticket.

Client goal Example: Improve rebooking consistency or attract more ideal clients.

Personal goal Example: Fewer late nights or more days off during the month.

Write them down. Keep them visible in your suite. Maybe let another professional know your goal so that you have someone to keep you accountable.

Turn Goals Into Simple Actions

Goals do not work without small, consistent actions.

For each goal, ask yourself:

• What is one thing I can do weekly

• What is one thing I can review monthly

Progress comes from consistency, not perfection.

Booking With Intention

January sets the tone for the year.

• Encourage clients to prebook future appointments

• Focus on consistency instead of heavy discounts

• Reach out to clients you have not seen in a few months. When you speak to them, be genuine and sincere. Instead of thinking about building clientele, think of it as building connections. This mindset is more likely to put you in a better position.

• Start preparing now for Valentine’s Day and spring

A full calendar starts with planning, not panic!!!

Marketing Without Burnout

You do not need to be everywhere. You need to be consistent.

Simple January content ideas:

• Before and after transformations

• Education about your services

• New year routines or resets

• Behind the scenes of your suite

Show up as yourself. That is what builds trust. The world wants more of you, not what we already see on social media.

A Few Important Reminders

• Your time has value

• Policies protect you

• Rest is productive

• Asking for help is allowed ( and something that give us at OMY! Beauty Suites a purpose)

• Community matters

You are not doing this alone!!

Final Thoughts

January is not about going harder.It is about getting clearer.

When your systems are organized, your goals are realistic, and your space supports you, growth feels sustainable. That is what we want for you here at OMY! Beauty Suites.

Here is to a grounded, intentional, and successful year ahead.